RED EPIC-X HAS AN EPIC PRICE TAG

RED’s line of “DSMC” cameras have been talked about for what feels like an eternity now, with little to say about an actual release date. A new and impressive list of specs was released, as well as a $28,000 price tag, and GUESS WHAT? Still no release date…

With that point, when they finally do release it, who is really going to be able to afford it? Other than Hollywood studios and rich kids that is… Hell I bet even the rental price will be massive.

All of that aside, I have to admit that this camera is gonna kick some ass! The variable frame rates alone entice me enough. Here’s a little teaser for you:

* New MYSTERIUM-X 5K sensor
* 5K (2:1) at 1-100fps
* 4K (2:1) at 1-125fps
* Quad HD at 1-120fps
* 3K (2:1) at 1-160fps
* 2K (2:1) at 1-250fps
* 1080P (scaled from full frame) at 1-60fps
* Increased Dynamic Range, reduced noise
* Time Lapse, Frame Ramping
* REDCODE 250
* ISO 200-8000
* New FLUT Color Science
* Completely Modular System, each Module individually upgradeable
* Independent Stills and Motion Modes (both record full resolution REDCODE RAW)
* Touchscreen LCD control option
* Interchangeable Lens mounts including focus and iris control of electronic RED, Canon and Nikon lenses (along with Zoom data)
* LDS and /i Data enabled PL Mount
* Multiple Recording Media Options (Compact Flash, 1.8″ SSD, RED Drives, RED RAM)

The SCARLET, which is the one said to be most cost effective, has a lot of the same features but no real word on how much that will be. The thought is that it is more along the lines of current DSLRs.

MY RANT AGAINST THE RED SCARLETT AND DSMC

I was reading through Red’s literature again on the Scarlett camera and Mysterium Sensor.  I do this often because it feels like I never get enough Red news in my life.  But after reading for the 200th time, I still have some new thoughts.

Has RED no shame?!  I personally think the whole “DSMC” tag is a little dumb. “DSMC” stands for “Digital Stills and Motion Cinema.”

They’re making a DSLR-esque camera, but they want to call it something different that seems “more appropriate.”  Kinda like when scientists wanted to call the swine flu, H1N1.  I don’t buy it - it looks like transparent advertising to me.   I even started to imagine a conversation I would have with a tech yuppie at an Apple Store or some stupid bar in Williamsburg or both.

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